How to Prepare Product Photos for Amazon, Etsy, eBay
Product photos are the first thing customers see on Amazon, Etsy, and eBay. High-quality images increase trust, boost conversions, and dramatically improve your ranking inside each marketplace. But every platform has strict rules — size, background, aspect ratio, quality, and even allowed shadows.
This guide explains exactly how to prepare product photos that meet Amazon, Etsy, and eBay’s 2026 requirements while ensuring fast loading and perfect clarity.
1. Universal product photo guidelines for all platforms
- Use sharp, well-lit images
- Avoid filters or unrealistic enhancements
- Capture the product at multiple angles
- Use consistent framing across your catalog
- Export at high resolution, then compress smartly
Focus on clarity and accuracy — customers decide within seconds whether your product looks trustworthy.
2. Amazon product photo requirements (2026)
Amazon has the strictest rules because images directly affect listing visibility.
Amazon Main Image Requirements
- Background: pure white (#FFFFFF)
- Minimum dimensions: 1600px on the longest side
- Recommended: 2000×2000px for zoom
- Product must fill: 85%–95% of the frame
- No props unless included with the product
- No text overlays, borders, or graphics
Additional Amazon Image Tips
- Use 1:1 aspect ratio for maximum listing compatibility
- Provide multiple angles (front, back, close-up)
- Use WebP or high-quality JPG before upload (Amazon converts automatically)
3. Etsy product photo guidelines (2026)
Etsy focuses on creativity and craftsmanship. You have more freedom than on Amazon.
- Recommended size: 2000px on the shortest side
- Aspect ratio: 4:3 or 5:4 works best
- Natural backgrounds are encouraged
- Show lifestyle scenes + close-up detail shots
- Use consistent lighting and color grading
Etsy buyers expect authenticity. Avoid overly edited images that feel “commercial.”
4. eBay photo requirements (2026)
eBay sits between Amazon and Etsy — product-focused but more flexible.
- Minimum dimensions: 1600px on the longest side
- Recommended: 1600×1600 for universal compatibility
- Background: white or lightly colored
- No watermarks, borders, or promotional text
eBay recommends providing at least 6–12 images per listing.
5. Image compression and formats for marketplace listings
Large product photos slow down listing previews, especially on mobile. For best results:
- Use WebP when allowed
- Use JPG at 80–90% quality for Amazon/eBay
- Keep image size under: 400–500 KB if possible
Tools like ImagePulser and ImageDocker are perfect for reducing file sizes without losing clarity.
6. Product photo SEO for better visibility
You can improve your marketplace rankings by optimizing filenames and alt text (where supported):
- File name example:
organic-cotton-handmade-bag-front-view.webp - Keep words descriptive and relevant
- Avoid keyword stuffing
7. Preparing photos for mobile-first shoppers
Over 70% of Amazon and eBay shoppers browse on mobile. Ensure your images:
- Are clear in small previews
- Have strong contrast
- Show clear edges and outlines
- Highlight key features in close-up shots
8. Workflow checklist for perfect product photos
- Start with 3000–4000px original photos
- Crop to required aspect ratio
- Remove background (white for Amazon & eBay)
- Resize to platform specs
- Convert to WebP or JPG
- Compress without losing detail
- Upload and verify each listing preview
Final Thoughts
Great product photos make your listings stand out in crowded marketplaces. By following Amazon, Etsy, and eBay’s 2026 guidelines — along with modern compression and sizing techniques — you can achieve high-quality visuals that load quickly, look professional, and boost conversions.
Comments (0)
No comments yet. Be the first to share your thoughts!
Leave a Comment